Feature: What Is the Perfect Color Worth? [The New York Times]
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Source: The New York Times
“So it’s not about solids,” Shah said. “It’s about how you put colors together?” “Exactly, and different from what it’s been before,” the woman said. “It’s almost like a counterculture type of a feeling — you deliberately use colors that would not ordinarily work together.” “Accidental colors,” Shah said, coining a phrase. “That’s a good way of putting it, yes,” the woman agreed. The conclave broke for lunch, and Shah walked around the table alone, scratching his chin and muttering to himself while sorting mood boards into piles of similar colors — “editing,” he said. Occasionally he would wince at having mislaid a board, then pick it up again and set it down someplace else. He worked hurriedly, and by the time the others returned from their meals, he was finished, having arranged the materials into precise groups from which the winning shades could be selected. That afternoon, he and his collaborators finalized the palettes. In six weeks, the forecast would be available to
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