Apple plans to let developers offer discounts on in-app subscriptions [MSN Money]
Apple Inc. (AAPL)
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Source: MSN Money
© Provided by The Verge Apple plans to give developers more freedom over the introductory pricing levels of in-app subscriptions. As referenced in the iOS 11.2 beta release notes, noted by 9to5Mac , Apple plans to expand pricing options from full price and free to include a new, discounted option to entice new subscribers to sign up for a subscription with auto-pay enabled. Prior to today, developers were only allowed to use single-use free trials as an incentivize to get users to enroll in auto-pay. It’s unclear exactly when iOS 11.2 will arrive, but it should be some time in the very near future. Popular Searches The change won’t be felt too drastically by users, but it should be a win for developers if they’re able to find a more comfortable middle ground between a free trial and a full-price subscription. Apple has already sweetened the deal for app makers selling subscriptions with a change in App Store policy, instituted last year , t
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