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Stockreport

Smart-Beta ETFs Are Hot for Teachers Amid Race to Get Smarter [Bloomberg Business News]

BARCLAYS (BCS)  More Company Research Source: Bloomberg Business News
PDF An unlikely superstar is emerging in the battle for ETF supremacy: the professor. Over the last six months, the $3.6 trillion U.S. exchange-traded fund industry has plucked several prominent academics out of the classroom and put them on the corporate payroll. OppenheimerFunds Inc. has appointed a brain trust to help generate and validate ideas for new products. Research Affiliates, a strategy and index creator, hired a Duke University scholar as a partner and senior adviser. And one college professor on the outskirts of Boston even started his own fund . It’s easy to see why. With the three largest ETF issuers controlling 83 percent of the assets, others must go above and beyond to stand out. That means pioneering higher IQ products, like smart-beta , which shun traditional indexes in favor of weighting by other factors. It also means innovating wherever possible, setting an attractive price, coming up with a memorable ticker -- and now, getting backing fr [Read more]

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