UPDATE 2-ITV boss seeks strategy shift for UK broadcaster, shares fall on ad outlook [Reuters]
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Source: Reuters
UPDATE 2-ITV boss seeks strategy shift for UK broadcaster, shares fall on ad outlook | Reuters Reuters Staff 3 Min Read * ITV core earnings fall 5 pct, reflecting tough ad market * New CEO will refresh strategy to fit changing media landscape * See ad revenue up 1 pct in Q1, short of market expectations * Shares fall 6 pct (Adds CEO comments, analyst reaction, shares) By Paul Sandle BARCELONA, Feb 28 (Reuters) - The new chief executive of ITV , Carolyn McCall, said she would sharpen how the broadcaster sells its shows to other platforms, improve it online presence and better target advertisers as it battles a tough economic backdrop in Britain. Shares in ITV fell more than 6 percent when the company released quarterly results on Wednesday, as analysts said the advertising outlook was disappointing and the programming budget in the next two years was higher than expected. McCall, formerly the boss of easyJet, said ITV created great shows in a market where broadcasters and online player
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