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NCTC Leverages Calix Marketing Cloud to Drive Dramatic Increase in ARPU with No Infrastructure Investment

CALIX (CALX)  More Company Research Source: GlobeNewswire
Last calix earnings: 5/8 04:01 pm Check Earnings Report
PDF PETALUMA, Calif., Jan. 22, 2018 (GLOBE NEWSWIRE) -- Calix, Inc. (NYSE:CALX), today announced NCTC, a local service provider in northern Tennessee and southern Kentucky, has seen unprecedented business success through the use of Calix Marketing Cloud (CMC). An early adopter of the Calix Cloud solution, NCTC has quickly realized the power of CMC through dramatically increased productivity across their marketing programs and campaigns. Even more impressive, NCTC has been able to leverage CMC to drive these results with no incremental infrastructure investment, allowing the enhanced revenue streams generated from increased service tier upgrades and higher marketing promotion take rates to go straight to the bottom line. "We were one of the first service providers to utilize Calix Marketing Cloud, and we felt its impact quickly across our entire organization,” said Nancy White, CEO at NCTC. “Not only has CMC been instrumental in driving new revenues, but also it has driven new collabo [Read more]

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