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CDK Global Commits to PCG Google Analytics Specification for Automotive Dealers

CDK GLOBAL (CDK)  More Company Research Source: Business Wire
Last cdk global earnings: 1/30 07:30 am Check Earnings Report
US:NASDAQ Investor Relations: investors.cdkglobal.com/investor-overview
PDF HOFFMAN ESTATES, Ill.--(BUSINESS WIRE)-- CDK Global (Nasdaq: CDK), a leading integrated information technology and digital marketing solutions provider, today announced that CDK websites will support the specification for Google Analytics (GA) that PCG Companies, an automotive data analytics and consultancy firm, published for automotive dealers in 2016. By supporting this open standard for GA events and goals, CDK dealers and dealer groups can independently review their website and marketing performance data. The PCG specification empowers dealer groups to have a standardized set of measurement metrics across diverse website platforms. CDK joins a growing list of companies that have publicly endorsed and implemented the PCG specification in an effort to create greater transparency and to help dealers increase their Return on Ad Spend (ROAS) from their marketing partners. Implementation of the PCG specif [Read more]

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