Data Sheet—Facebook and Journalism Go Their Separate Ways [Fortune]
Meta Platforms, Inc. - Class A (FB)
Last meta platforms, inc. - class a earnings: 4/29 04:05 pm
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Source: Fortune
This is the web version of Data Sheet, Fortune’s daily newsletter on the top tech news. To get it delivered daily to your in-box, sign up here . Facebook was one of the pioneers of the Silicon Valley concept of “growth hacking.” Early in its existence it recognized that while all businesses focused on metrics, many focused on the wrong ones, most often ignoring the metrics that lead to a company’s growth. As an example, focusing on sales might seem like the right thing to do. For Facebook, focusing on “likes” or time spent on its sites by users and so on would lead to sales (and profits) and therefore were a better metric than simply trying to sell more ads. The news industry has been famously clueless about the right metrics for its business. It focused on eyeballs or page views and then unique visitors, not even being able to agree on accurate measurements for the last of these. As part of this hunt for users, one of the metrics publishers chased was the number of t
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