The End of the Social News Era? Journalists Brace for Facebook’s Big Change [The New York Times]
Meta Platforms, Inc. - Class A (FB)
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Source: The New York Times
Over the years, as Facebook and media companies entangled themselves with each other, users’ feeds that had once been filled with chatter about graduations, changing relationship statuses and other subjects belonging to the private sphere morphed into digital spaces rife with public matters — news! — and the endless and endlessly contentious comment threads that went with them. The uncle you once looked up to, it turned out, had a habit of sharing rude memes that you did not want to see, much less Like. That led to a problem for Facebook, which needs its users to linger, so that it can deliver more highly targeted ads — that’s how the company made a net profit of $10.2 billion in 2016. Facebook says its changes will improve the “well-being” of its users. In an effort to usher in this new mood of online pleasantness, its product teams will drop the former goal of helping people find “relevant content” as they test the “meaningful interactions” thesis. The shift in strategy com
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