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Facebook's News Feed changes have publishers on edge [CBS News]

FACEBOOK (FB)  More Company Research Source: CBS News
Last facebook earnings: 4/25 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.fb.com/home/default.aspx
PDF Facebook's News Feed changes have publishers on edge When Facebook ( FB ) CEO Mark Zuckerberg unveiled changes to its popular News Feed feature on Thursday night, investors reacted by beating down its stock on Friday. They fear the move will mean people spend less time on the social network. But the group that may have the most to lose are news outlets and other publishers whose sites depend on Facebook for the traffic that helps determine advertising rates. Zuckerberg has decided to give more weight to user-generated content over articles distributed by news sites, brand advertisers, and video producers in order to create what he described as a more "meaningful" experience. To accomplish this objective, Facebook will predict which posts might interest users and their friends, and rank them accordingly in a person's News Feed. "These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to -- whether that's a post from a frie [Read more]

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