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The New Facebook’s Long-Term Benefit to the Bottom Line [The New York Times]

FACEBOOK (FB)  More Company Research Source: The New York Times
Last facebook earnings: 4/25 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.fb.com/home/default.aspx
PDF Photo Mark Zuckerberg’s decision to change Facebook’s algorithms may limit short-run earnings but should improve sustainability. Credit Stephen Lam/Reuters Mark Zuckerberg is discovering the cost of factory-farming Facebook’s users. The $550 billion social network’s success in harvesting advertising dollars through mass-appeal content has made it very profitable. The snag is that users are increasingly unhappy. The founder and chief executive’s return to focusing more on their welfare may limit short-run earnings but should improve sustainability. The Facebook farm has become increasingly unwholesome. The company is at the center of a storm over the promotion of false news stories, some potentially placed with the intention of interfering with the 2016 presidential election. Time spent per user on the core site has been falling, albeit from a high base, according to Pivotal Research. Mr. Zuckerberg’s stated goals for 2018 are fixing [Read more]

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