Amazon.com has reportedly agreed to buy smart-doorbell startup Ring [Business News Network (BNN) Energy & Resources (Canada)]
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Source: Business News Network
Amazon.com has reportedly agreed to buy smart-doorbell startup Ring Amazon.com Inc. has agreed to buy connected-doorbell startup Ring Inc. for about US$1 billion, a person familiar with the matter said. The move helps Amazon expand further into the consumer market, including providing security for package deliveries. JPMorgan Chase & Co. advised Ring on the sale, said the person, who asked not to be identified because the matter is private. Amazon has been pushing for a bigger presence in homes through connected devices such as its Echo smart speaker with the voice-activated assistant named Alexa. Buying Ring gives the e-commerce giant another touch point with customers, said James Cakmak, an analyst at Monness Crespi Hardt & Co. “For this specifically it A) builds connection for further strengthening trust between the brand and consumers, B) increases market for delivery, and in turn, frequency, C) moves company along path to same day/same hour efforts while everyone else is battling
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