YouTube is investing $5 million in creators who ‘counter hate and promote tolerance’ [The Verge]
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Source: The Verge
The company is going to award production grants to members of its Creators for Change program Image: YouTube YouTube announced today that it plans to invest $5 million in its Creators for Change program, in an effort to help members “counter hate and promote tolerance.” Creators for Change, which launched in 2016, is a collective of 39 YouTubers who use the platform to discuss and promote important issues around the world. The members of Creators for Change work on “ impact projects ” to raise awareness about things like police brutality, bullying, xenophobia, and racism. The $5 million investment will come in the form of “production and marketing support,” including several production grants, according to YouTube. The company also says it hopes to bring more creators into Creators for Change in 2018. It will go toward “production and marketing support” The fund is a small amount for a company that has an estimated value of $75 billion , but it’
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