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Stockreport

4 Ways Macy's Is Trying to Compete With Next-Gen Retail [TheStreet.com]

MACY'S (M)  More Company Research Source: TheStreet.com
Last macy's earnings: 8/15 08:00 am Check Earnings Report
US:NYSE Investor Relations: macysinc.com/ir
PDF Macy's Inc. ( M )  knows it'll never be the hot new boutique in town, so instead, it wants to be your next hangout spot. Under its North Star strategy unveiled in May, the Cincinnati-based department store is upping its brick-and-mortar appeal by spiffing up product offerings, revamping stores and rolling out innovations for customers, all the while riding the momentum of its positive comparable sales growth in the fourth quarter — the first time in 12 full quarters. How can [we] be a hub in the community? CEO Jeff Gennette said at a conference Tuesday, March 13, organized by the Bank of America and Merrill Lynch, pointing to a comprehensive slate of initiatives the company is testing to compete with younger retail counterparts. How does Macy's hope to succeed? Below are TheStreet's picks for the four ways Macy's could put a shine on the shopping experience. 1. Experiential stores Experiential shopping is the future of retail, Cowen analysts wr [Read more]

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