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Disruptions: Is the Answer to Phone Addiction a Worse Phone? [The New York Times]

NEW YORK TIMES (NYT)  More Company Research Source: The New York Times
Last new york times earnings: 2/8 08:30 am Check Earnings Report
US:NYSE Investor Relations: investors.nytco.com/investors/default.aspx
PDF Mack McKelvey, the chief executive of the marketing firm SalientMG in Washington, D.C., said she’s aware of the tricks phones use to keep you on them longer — and coming back sooner. Photo Nellie Bowles’s phone, set to grayscale. Credit Jim Wilson/The New York Times “You don’t buy black-and-white cereal boxes, you buy the really stimulating colored one, and these apps have developed really cool tiles, cool shapes, cool colors, all designed to stimulate you,” Ms. McKelvey said. “But there’s a vibrant world out there, and my phone shouldn’t be it.” She decided to make the switch to gray as well. But it was tricker than she expected. “It took like 40 minutes to figure it out. They buried the setting,” she said. “You have to really want to do it.” (If you want to try, here are some tips. ) Advertisement Continue reading the main story One person Facebook and others turn to is Thomas Z. Ramsoy, the chief executive of Neurons, [Read more]

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