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Is Your Dog Ready for Instagram? [The New York Times]

NEW YORK TIMES (NYT)  More Company Research Source: The New York Times
Last new york times earnings: 8/8 08:30 am Check Earnings Report
US:NYSE Investor Relations: investors.nytco.com/investors/default.aspx
PDF What conclusions may be drawn? For one thing, Instagram puts a premium on superficial dog traits like cuteness over ones like intelligence or obedience. “Instagram and social media is impacting everything, and influencing all kinds of lifestyle and consumer decisions, so it makes sense that it would influence what kind of dog people choose,” said Cameron Woo, the publisher of The Bark , a dog-culture magazine based in Berkeley, Calif. In that way, Instagram is like television was in an earlier era, Mr. Woo said. “Lassie” inspired a mid-century collie boom; “Frasier” propelled a Jack Russell terrier moment in the 1990s. That was certainly the case with Aleksandar Gligoric, a dog breeder from Serbia who named his online dog store Frenchie World , in part because of Instagram. “People are considering Instagram worthiness in all aspects of their life,” he said. “I felt that the Frenchie would be the next big thing on Instagram.” Almost Human So, what dog tr [Read more]

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