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To Knock Out Knockoffs, Knock Off Knockoffs [The New York Times]

NEW YORK TIMES (NYT)  More Company Research Source: The New York Times
Last new york times earnings: 8/8 08:30 am Check Earnings Report
US:NYSE Investor Relations: investors.nytco.com/investors/default.aspx
PDF By MATTHEW SCHNEIER FEB. 11, 2018 Photo Shoppers line up to buy clothes at a Diesel pop up shop on Canal street located in SoHo on Friday. Credit Andrew White for The New York Times At a pop-up market stall just off Canal Street, the Madison Avenue of the unauthenticated, shoppers have spent the last week snapping up off-price, jeans, hoodies, T-shirts and boxer briefs with a familiar, almost-right logo: Deisel. Sure, the “i” and “e” are on the wrong side of their usual do-si-do. But you get what you pay for. They’re $69.99; Diesel jeans generally start well over $200. Forget it, Jake — it’s Chinatown. Companies like Diesel spend significant resources chasing down counterfeiters and stamping them out. According to Renzo Rosso, the founder of Diesel and president of its parent company, the Only the Brave Group, the label shut down 86 websites hawking fake products last year. But Mr. Rosso was crammed into the smal [Read more]

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