Alexa, Play Amazon Music: Amazon Teams Up with OUTFRONT Media and Rapport for Largest Times Square Advertising Installment Ever
OUTFRONT Media Inc. (OUT)
Last outfront media inc. earnings: 2/25 04:03 pm
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Source: PR Newswire
NEW YORK, June 14, 2017 /PRNewswire/ -- As part of a groundbreaking advertising campaign for Amazon Music, OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, and Rapport, the out-of-home media buying and planning agency of IPG Mediabrands, today unveiled a 79-foot-tall Amazon Echo replica in New York City's Times Square. Rapport, in partnership with Traction 3D, led the conception and fabrication of the replica build, which will live on one of OUTFRONT Media's largest billboards in Times Square. Standing over seven stories high, with a circumference of around 24 feet and weighing over seven tons, the giant aluminum Echo replica will be on display on Broadway between 44th and 45th Street now through June 25. The Echo installment includes an LED light ring programmed to replicate the pattern activated when a user asks Alexa a question in real time."Amazon Music's gigantic deployment is a key exampl
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