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Crunchless Doritos for women aren't going over so well [MSN Money]

PEPSICO (PEP)  More Company Research Source: MSN Money
Last pepsico earnings: 4/26 06:01 am Check Earnings Report
US:NYSE Investor Relations: pepsico.com/investors
PDF Replay Video SETTINGS OFF HD HQ SD LO Video by GeoBeats Doritos may have been trying to win over female fans, but it's ended up offending many of them.  Quotes in the article PepsiCo Inc PEP ? 115.00 -3.64 -3.07% In a recent interview with Freakonomics Radio, PepsiCo CEO  Indra Nooyi said that the company is looking at ways to develop women-friendly chips that do not leave flavor residue on fingers and have a less audible crunch. According to Nooyi, these are two traits of its chips that women don't like.  As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don't want to lose that taste of the flavor, and the broken chips in the bottom, Nooyi told Freakonomics [Read more]

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