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Tobacco giant sees tipping point ahead for phasing out cigarettes [The Business Insider]

PHILIP MORRIS (PM)  More Company Research Source: The Business Insider
Last philip morris earnings: 4/19 06:59 am Check Earnings Report
US:NYSE Investor Relations: pmi.com/investor-relations/overview
PDF Tobacco giant sees tipping point ahead for phasing out cigarettes Read the original article on Daily Caller News Foundation . Copyright 2017. Follow Daily Caller News Foundation on Twitter . Thomson Reuters A tobacco giant estimates regular cigarettes could begin to vanish from markets in Japan and South Korea within five years, replaced by a new technology that greatly reduces health risks. Philip Morris International (PMI) is shaking up global tobacco markets with a device that heats tobacco instead of burning it, producing a more powerful buzz than e-cigarettes while eliminating much of the harms of smoking. PMI's iQOS product is proving a smash hit in Japan, where it debuted nationwide in April 2016, already eating up a large share of the total market in the country, reports Vaping Post. Sales are outperforming PMI's expectations, accounting for 7.1% of Japan's overall tobacco sales as of the first quarter of 2017. At this rate, PMI executives estimate traditional cigarettes c [Read more]

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