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Facebook and YouTube have the most annoying ads by far (FB, SNAP, GOOGL, TWTR, LNKD) [The Business Insider]

COMSCORE (SCOR)  More Company Research Source: The Business Insider
Last comscore earnings: 5/9 04:10 pm Check Earnings Report
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PDF Facebook and YouTube have the most annoying ads by far Facebook and YouTube are unquestionably two of the world’s most popular digital platforms. And w ith such large audiences up for grabs, it’s no wonder that advertisers are pouring funds into both businesses: Facebook generated close to $27 billion in advertising revenue in 2016, and though Google doesn’t break out YouTube sales, it credits the video platform as a crucial driver of its advertising revenue, which topped $79 billion last year. Unfortunately for brands, Facebook and YouTube serve up the most annoying ads, according to BI Intelligence's 2017 Digital Trust survey. In a virtual tie, ads on Facebook and YouTube were deemed the most irksome by 45% and 43% of the survey's 1,740 respondents, respectively. Twitter garnered just 6% of the vote, followed by Instagram and Snapchat at 3%, and LinkedIn at 1%. BI Intelligence It's not surprising that these two platforms are reputed to have the [Read more]

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