LA Auto Show: While Detroit hits the gas pedal, Europeans embrace electrification [Los Angeles Times (CA)]
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Source: Los Angeles Times
LA Auto Show: While Detroit hits the gas pedal, Europeans embrace electrification Petroleum products still power nearly all the cars driving the world’s highways, minus a nano-point or two for the rare alternative-fuel vehicle. But something new is stirring. Call it elektrifizierung. That’s German for electrification. While big American companies — and to a large extent, the Koreans and the Japanese — keep their electric efforts low-key, European carmakers, led by the German Big Three, are aggressively dramatizing their strategic shift toward electrified powertrains at the Los Angeles Convention Center. Visitors who walk past BMW ’s exhibit encounter a huge sign declaring that transition and a promise of 25 electrified models by 2025. The company’s most recent entry, the plug-in hybrid i8 Roadster sports car, sits underneath, its burnt-orange butterfly-wing doors and aggressive styling attracting wide-eyed viewers. BMW’s Mini brand will produce an electric in 2019, and the compa
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