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Taylor Swift was the draw — but not the real star — at KIIS-FM's Jingle Ball [Los Angeles Times (CA)]

TRONC (TRNC)  More Company Research Source: Los Angeles Times
Last tronc earnings: 11/1 04:30 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.tronc.com
PDF Taylor Swift was the draw — but not the real star — at KIIS-FM's Jingle Ball The dressing rooms at the Forum must have been as comfortably appointed Friday night as they’ve ever been. That was at least one conclusion you may have drawn when Ed Sheeran , who’d opened KIIS-FM’s annual all-star Jingle Ball concert a little after 7:30, popped back out onstage more than four hours later to join his friend Taylor Swift for a first-time live performance of their new song “End Game.” Presented as a cheerful holiday party no pop fan — or pop star — would want to miss, Jingle Ball is actually one of the year’s last big obligations for any artist wanting to ensure his or her songs continue to be played on Los Angeles’ most powerful Top 40 radio station. And at a moment of deepening media fragmentation, when reaching a mass audience is harder than ever, that means every artist in the game. So in truth Sheeran’s dressing room could’ve been cold and dark and he’d still have stuck around to ki [Read more]

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