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Under Armour isn't cool with teens anymore — and it's becoming a huge problem for the brand (UA) [DailyFinance (AOL.com)]

UNDERARMOUR CL C (UA)  More Company Research Source: DailyFinance
Last underarmour cl c earnings: 10/31 06:55 am Check Earnings Report
US:NYSE Investor Relations: investor.underarmour.com/investors.cfm
PDF Under Armour's brand perception among America's youngest consumers is falling. According to Piper Jaffray's newest Taking Stock of Teens survey, teens just aren't into Under Armour anymore. It was the No. 1 brand that upper-income male teens said they are no longer wearing for the full year, according to the survey. In a ranking of preferred apparel brands among upper-income male teens, Under Armour fell into 11th place, down from 8th place a year ago. It fell from 6th place into 9th place among average-income male teens.  Under Armour has been losing cachet for a while now.  In a survey of young male consumers by Wells Fargo earlier this year, Under Armour shoes ranked near the bottom in terms of favorability. In a note to investors, the bank's analysts said that only 27% of survey participants ranked Under Armour favorably, while the Curry brand was even lower, at 19%. RELATED: Check out major retailers closing stores this year: 14 PHOTOS Retailers [Read more]

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