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Stockreport

Can Weight Watchers Repeat Its Oprah Magic? [The Motley Fool]

WEIGHT WATCHERS INTL (WTW)  More Company Research Source: The Motley Fool
Last weight watchers intl earnings: 2/27 04:15 pm Check Earnings Report
US:NYSE Investor Relations: weightwatchersinternational.com
PDF A new social media ambassador could bring in a new customer demographic to the weight loss company. Weight Watchers ( NYSE:WTW ) knows few celebrities have as much of a golden touch as does Oprah Winfrey. Since taking a 10% stake in the weight-loss operator a little over two years ago, the media mogul has seen her investment grow nearly 600% as her social media posts on her weight-loss journey bring new members into the program. Now Weight Watchers is hoping to capture lightning in a bottle twice by signing on hip-hop impresario DJ Khaled, who has his own vast following on social media, to be the company's social media ambassador. DJ Khaled, the new Weight Watchers social media ambassador. Image source: Weight Watchers. Resolving to grow its membership The Jan. 1 announcement was strategically timed. Weight loss is always one of the top New Year's resolutions people make, and with the Weight Watchers announcement last month of its new Freestyle program, [Read more]

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