Building Your Personal Brand Doesn't Have To Be Icky [Forbes]
ALTABA INC (AABA)
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Source: Forbes
Jul 13, 2018, 08:00am #GettingBuzz Post written by Joel Andren CEO and Founder of PressFriendly , the leading brand for startup and personal PR services. Pexels Pexels I recently came across an article entitled “ You Are NOT a Brand . ” And while the author makes several points that I agree with, being a personal brand is not much of a choice anymore. We are a brand whether we like it or not. If you're trying to get a new job or a new client or start a new business, you will be viewed by potential employers, clients and investors as a brand, so it's best to act like one. The idea of a personal brand might seem presumptuous and self-aggrandizing, but it's the new reality. At PressFriendly, we work with clients who are having trouble adjusting to this new reality. We help them to step back and think about how to support the concept of personal branding without the narcissism or the idea that a pol
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