‘Yippie Ki Yay’ Carquest Partners with Bruce Willis to Bring Back ‘Die Hard’
Advance Auto Parts Inc. (AAP)
Last advance auto parts inc. earnings: 2/18 06:30 am
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Source: Business Wire
Iconic movie and battery brands come together in new, action-packed short film TORONTO--(BUSINESS WIRE)--When DieHard® batteries, one of the most iconic brands in automotive history, landed on the shelves of Carquest Auto Parts recently, the automotive aftermarket parts retailer promised motorists a blockbuster. On Sunday, DieHard delivered big time. For the first time, Carquest and its parent company Advance Auto Parts, Inc. (NYSE: AAP), brought together DieHard the battery and “Die Hard” the motion picture in a 2-minute film in which Hollywood legend Bruce Willis reprises his role of Detective John McClane.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201019005205/en/Carquest and its parent company Advance Auto Parts brought together DieHard the battery and “Die Hard” the motion picture in a 2-minute film in which Hollywood legend Bruce Willis reprises his role of Detective John McClane. (Photo: Business Wire)The spot
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