3 Reasons Why Apple Just Bid Farewell to the iPhone SE [The Motley Fool]
Apple Inc. (AAPL)
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Source: The Motley Fool
The once-popular entry level smartphone has quietly vanished from the options for sale on Apple's website. In March 2016, Apple ( NASDAQ:AAPL ) released a smartphone called the iPhone SE . This was an interesting device because it incorporated many of the key technologies found in the company's then-flagship iPhone 6s into what was effectively the iPhone 5s's enclosure. It was also the lowest-priced iPhone in the company's lineup, with the 16GB version launching at $399. As CEO Tim Cook explained during the July 2016 earnings conference call, the device was meant to serve two purposes: The addition of the iPhone SE to the iPhone lineup placed us in a better position to meet the needs of customers who love a four-inch phone and to attract even more customers into our ecosystem, he said. Image source: Apple. The SE seemed to be a winner right out of the gate. During the conference call, Cook described its global launch as very successful, noting that demand ou
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