3 ways Apple could spend $163 billion besides a big acquisition [MSN Money]
Apple Inc. (AAPL)
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Source: MSN Money
© Provided by Dow Jones & Company, Inc. Apple Chief Executive Tim Cook has billions to burn Apple has promised to spend $163 billion in cash , leading to breathless speculation about large acquisitions. That type of spending is not like Apple (AAPL) however. The company’s largest acquisition was headphone maker Beats Electronics Inc., for $3 billion, and the next largest was NeXT, the merger that brought Steve Jobs back to Apple. While Apple has reportedly checked in on some potential large targets, the company is much more likely to spend much of the cash in three areas: Original content, bringing down the costs of manufacturing its signature iPhone, and rewarding investors. © Provided by Dow Jones & Company, Inc. Here’s a closer look at those potential approaches. Original content Apple has already expressed interest in expanding its original-content offerings, and recent moves and commentary suggest this is still an area of priority for the company. Ear
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