Apple's Culture Quest Leaves Beats Headphones Behind [Forbes]
Apple Inc. (AAPL)
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Source: Forbes
Kori Hale Contributor i Opinions expressed by Forbes Contributors are their own. Personal Finance I’m the CEO of CultureBanx, redefining business news for minorities. Tweet This Funkmaster Flex performs in concert at Pier 36 on Saturday, Dec. 26, 2015, in New York. (Photo by Scott Roth/Invision/AP) Beats is arguably the world’s most iconic headphone brand. Its success was built on the popularity of hip hop culture and catapulted to new heights when Apple acquired the company. The tech giant hasn’t made many updates to the product and even failed to mention Beats last week at its Fall preview event. Is Apple leaving Beats and African-American aestheticism behind? The Breakdown You Need to Know Apple needed to tap into black culture to differentiate its headphone product from the competition. The company shelled out around $3 billion to acquire Beats back in 2014. Herein lies
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