Google Is Challenging Amazon in Voice Commerce [The Motley Fool]
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Source: The Motley Fool
OK Google, I want to buy something. Evan Niu, CFA ( TMFNewCow ) Mar 19, 2018 at 5:26PM Once upon a time, Eric Schmidt said that Alphabet ( NASDAQ:GOOG ) ( NASDAQ:GOOGL ) subsidiary Google's biggest competitor isn't Apple , but rather Amazon.com ( NASDAQ:AMZN ) . That might sound counterintuitive, considering the search giant and Mac maker compete fiercely in the smartphone market, but the former executive chairman was referring to the fact that many of Google's most lucrative ads are served alongside queries for when users are shopping for something. That purchase intent is a key driver of the strong click-through rates for those ads, but people are increasingly heading straight to Amazon to buy things, bypassing Google altogether. With the rise of smart speakers and the nascent market for voice commerce, Google is still looking to ke
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