Apple has reportedly bought a music startup that says it can find 'the next Justin Bieber' — and it may give Apple Music an edge against Spotify (AAPL) [The Business Insider]
Apple Inc. (AAPL)
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Source: The Business Insider
Apple has reportedly bought a music analytics firm, Asaii, for under $100 million. The latest acquisition is likely part of Apple's strategy of investing in companies with unique music data to improve its Apple Music product, which has fewer subscribers than Spotify.
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