Apple's Brand Image Is Adding New Challenges [Seeking Alpha]
Apple Inc. (AAPL)
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Source: Seeking Alpha
Apple's Brand Image Is Adding New Challenges Summary Apple is planning to ramp up its original content library as it launches its own video streaming platform. However, it needs to make sure that the original content is in sync with Apple’s brand image. Recent reports have mentioned that Hollywood producers are miffed by the “intrusive” behavior of Apple executives. It would be difficult for Apple to match Netflix or HBO in terms of content variety. A lower than expected reception of Apple’s video streaming will increase the headwinds for Services growth. Apple ( AAPL Apple wants to build a strong original content library. It has already entered into a partnership with a number of major artists and producers. It is trying to balance the brand image of the company with the themes of the original content. This will be very challenging Hollywood calling Apple wants to showcase its all-inclusive family-friendly image within the original content. At the same time, it wants gripping storyli
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