Building a health-tracking wearable would be a no-brainer for Amazon [CNBC]
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Source: CNBC
Building a health-tracking wearable would be a no-brainer for Amazon Amazon CEO Jeff Bezos announces Blue Moon, a lunar landing vehicle for the Moon, during a Blue Origin event in Washington, DC, May 9, 2019. Saul Loeb | AFP | Getty Images Amazon is reportedly considering a health-tracking wearable — and a lot of people in the health industry think it makes perfect sense. The space is extremely crowded, and companies like Apple Fitbit But Amazon is considering The device might never reach consumers. But it's likely that Amazon will try, despite the competition and the challenges of developing new hardware. Here's why it's a no brainer for the company. Filling in the gaps A wearable device would let Amazon collect new types of data about customers to target products and advertisements to them more effectively. Today, Amazon can theoretically collect lots of health data about its customers from their buying patterns. It sells over-the-counter medicines, glucometers and other health prod
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