Apple to buy Pullstring in a bid to enhance Siri: report [MarketWatch]
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Apple to buy Pullstring in a bid to enhance Siri: report Tech giant Apple Inc. AAPL, -0.22% plans to buy Pullstring, a voice application company based in San Francisco, for an undisclosed sum, Axios reported Friday, citing multiple sources. Pullstring was founded in 2011 by former Pixar executives for enhanced computer-based conversations and is backed by Greylock Partners, Charles River Ventures, Khosla Ventures, True Ventures, and First Round Capital among others, according to its website. Axios said the deal will help Siri become more competitive against Amazon.com Inc.'s AMZN, -0.91% Alexa given that the iPhone maker has trailed both Google GOOGL, -0.85% GOOG, -0.72% and Amazon in adoption and development of voice technology. Shares of Apple were unchanged in the late trade after falling 0.2% to close at $170.42 in the regular session. Have breaking news sent to your inbox. Subscribe to MarketWatch's free Bulletin emails. Sign up here.
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