Buying Netflix Would Have Been a Costly Mistake for Apple [The Motley Fool]
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Source: The Motley Fool
Buying Netflix Would Have Been a Costly Mistake for Apple Danny Vena ( TMFLifeIsGood Feb 8, 09 at 8:00PM There is a never-ending flow of opinions about how Apple NASDAQ:AAPL Analyst Daniel Ives, managing director of equity research at Wedbush Securities, is making the case that Apple missed a big opportunity. "In my opinion, the biggest strategic mistake Apple has made since Cook took over is not buying Netflix NASDAQ:NFLX Many have suggested over the past several years that the iPhone maker should buy the streaming giant. Ives peddled the same idea early last year Image source: Apple. When exactly Buying Netflix has never really been a cost-effective way for Apple to accomplish its goals. Sure, acquiring Netflix would buy a proven platform and an existing library of content, but at what cost? Netflix currently has a market cap of about $ billion, and that would merely be the starting point for the negotiations. Even assuming a modest premium of 0% to 0% would push the price to around
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