Can Steven Spielberg help sell iPhones? Apple is betting on it. [MSNBC.com]
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Source: MSNBC.com
Can Steven Spielberg help sell iPhones? Apple is betting on it. Breaking Emails Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings. March 22, 2019, 8:26 PM GMT By Dylan Byers When Tim Cook unveils Apple's new streaming service on Monday, the iPhone maker will join a growing field of media, tech and telecom companies that are vying for Hollywood's top talent. But Apple is not trying to take on Netflix. Instead, Apple is hoping to augment a far more lucrative business: the iPhone and its other devices. For a wildly successful company, Apple faces a serious headwind. The sales growth of its core product — the iPhone — has slowed in large part because it sold too well. Apple saturated the market, and it’s becoming harder to get people who own old iPhones to buy new iPhones, upgrades that had been a major part of the company’s business. As a result, Apple is shifting its focus to services, a catch-all term for the software that makes
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