Google's internet advertising dominance draws a fresh E.U. antitrust inquiry. [New York Times, The]
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Source: New York Times, The
European Union regulators said on Tuesday that Google was the subject of a new antitrust investigation for potentially abusing its dominance in the online advertising market to box out competition. The investigation, which takes aim at the heart of Google's business model, is part of a broader push by the European authorities to clamp down on the world's largest technology companies Amazon Apple and Facebook are also the subject of antitrust investigation from the 27-nation bloc, and the European Union is drafting new antitrust and digital services laws to further tighten oversight of Big Tech Online advertising has helped Google become one of the world's most valuable and powerful companies. But publishers such as News Corporation have long complained that Google's dominance makes it harder to attract advertising revenue from their websites. The European Commission, the bloc's executive body, said the investigation was focused on the display advertising market where Google off
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