John Sculley, who turned around Pepsi and Apple, has a new cause [MarketWatch]
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Opinion: John Sculley, who turned around Pepsi and Apple, has a new cause As a marketing manager, John Sculley developed the so-called Pepsi Challenge, which enabled the company to gain market share from Coca-Cola. In the 1980s, Sculley ran Apple — and had a famous run-in with Steve Jobs. Today, Sculley, 80, is urging young people to take the “noble cause” challenge. That was his rallying cry to my students in a lecture at Carnegie Mellon’s school of engineering at Silicon Valley on Monday. Having sold obesity and sugared water in his earlier days, Sculley is now trying to solve the problems of America’s health-care system — and inspiring the next generation of engineers to make the world a better place. He is making amends. Sculley told my students the story of how Jobs had recruited him as Apple’s AAPL, -0.87% chief executive officer in 1983, asking him the now-famous question: “Do you want to sell sugar water all your life, or do you want to change the world?” The Macintosh had
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