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Stock impact report

Startup headed by ex-Apple engineer aims to eliminate smartphone buttons [Yahoo! Finance News]

Apple Inc. (AAPL) 
Last apple inc. earnings: 4/30 04:30 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.apple.com
Startup headed by ex-Apple engineer aims to eliminate smartphone buttons By Stephen Nellis Oct 17 ) - Sentons, a startup led by chip industry veterans, on Thursday began marketing technology that aims to do away with gadget buttons and said it is working with two smartphone makers in addition to an existing contract with Asus Computer Inc. Headed by Jess Lee, an engineer who sold his previous company to Apple Inc, Sentons announced a sensor system that uses ultrasonic sound waves to detect touches, presses and swipes on a variety of materials such as the metal edges around a smartphone. The technology is already being used by Taiwan's Asus and its partner Tencent Holdings in a phone designed for gamers that was released in China this summer. In the Asus phone, the sensors allow gamers to hold the phone horizontally and tap "Air Triggers" along its top edge as virtual buttons with their index fingers while their thumbs tap the screen. "Touch screens are great, but phone makers) hadn't Show less Read more
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