Teen banking service Step raises $50M, adds TikTok star Charli D’Amelio to investor list [TechCrunch Blog]
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Source: TechCrunch Blog
Stepmobile banking service aimed at teensThis is notably Charli D’Amelio’s first startup investment, Step tells TechCrunch.The company had partnered with the TikTok star only a few weeks ago to promote the product and talk about financial literacy across her TikTok and Instagram accounts, which have 101.9 million and 34.4 million followers, respectively. Now she will do that not only as a partner and customer, but as an investor, as well.“As a Step partner and customer, I’ve been able to see firsthand how easy Step makes it to manage your money while providing the educational resources that today’s teens need but have largely been unable to find—myself included,” said D’Amelio, in a statement. “I’m excited to be able to use my platform to help close this gap and have made a direct investment in Step to help them develop even more useful products.”Other celeb investors may also promote the product on social media, including The Chainsmokers, but promotional deals aren’t finalized with
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