Apple video efforts may not help reaccelerate growth, says Jefferies [MarketWatch]
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Source: MarketWatch
Apple video efforts may not help reaccelerate growth, says Jefferies Apple Inc. AAPL, +0.03% appears ready to launch its long-awaited video streaming service in the spring, but Jefferies analyst Tim O'Shea isn't yet convinced that the efforts will help Apple achieve an inflection in growth. "Even with video, services growth is not enough to offset iPhone unit declines, which should persist through 2019 and beyond," he wrote. Apple is reportedly having trouble signing big potential video partners such as Netflix Inc. NFLX, +1.11% which has been pushing back in general against Apple's take rate. "The 30% revenue share could reduce the amount of third party video content in this service, limiting its potential," O'Shea said, though it's still not clear exactly what the company's revenue-sharing arrangements for the video service will be as the company has yet to announce the offering. While publishers like Netflix are rebelling against Apple's 30% cut of App Store revenue, the larg
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