What 'The Morning Show' trailer can teach us about Apple TV+ [Los Angeles Times (CA)]
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Source: Los Angeles Times
With its behind-the-scenes sets, earnest tone and A-list cast, the teaser trailer for “The Morning Show,” which Apple TV+ debuted on Monday, continues to build anticipation for the new subscription service’s most prominent drama — while aiming Apple’s big push into original programming squarely at a general audience. The series, starring Jennifer Aniston, Reese Witherspoon and Steve Carell as broadcast journalists who deliver the morning news, remains cloaked in the Cupertino, Calif., tech giant’s corporate mystique, much like that which shrouds a new iPhone. But the teaser isn’t just a first look at “The Morning Show.” It also provides the first taste of Apple’s new slate since CEO Tim Cook and a cavalcade of stars unveiled Apple TV+ in March. Only glimpses of the Academy Award- and Emmy-winning actors are seen in the trailer, but their increasingly urgent voices discuss somber news events, questions about their integrity and the complex personalities they wish to convey to at-home
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