Apple iPhone Average Selling Prices Seen Dipping In Next Cycle [Investor's Business Daily]
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Source: Investors Business Daily
Related news Apple ( AAPL ) will have a tough time increasing average selling prices with its next-generation iPhones, given consumer pushback over higher prices for its current-generation handsets. That's the view of Morgan Stanley analyst Katy Huberty from a note to clients Friday. Huberty predicted that Apple's upcoming 12th-generation iPhones are unlikely to boost the company's average selling prices for smartphones. She is forecasting average selling prices for iPhones in fiscal 2019 of $730, down 1.8%. Apple's next fiscal year starts Sept. 30. Apple is unlikely to raise the price of its top-of-the-line model. That's the current iPhone X, which starts at $999, she said. Unit sales volumes dipped this iPhone cycle as consumers balked at higher prices. They also held on to their existing handsets longer. However, Apple could see an increase to iPhone average selling prices if it boosts the price of a new midrange handset, Huberty said. That handset is expected to have a 6.1-inch L
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