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Stock impact report

No, Apple Isn't Underinvesting in Innovation [The Motley Fool]

Apple Inc. (AAPL) 
Last apple inc. earnings: 4/30 04:30 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.apple.com
Company Research Source: The Motley Fool
The company's spending on its future is large and growing quickly. Analyst Toni Sacconaghi with Bernstein (via Barron's ) recently suggested that Apple ( NASDAQ:AAPL ) might not be spending enough on research and development. While Apple's [research and development] spending is large, our benchmarking analysis suggests that Apple appears to still be [underspending] on R&D today, perhaps by a factor of 2x, the analyst wrote. Image source: Apple. The idea here is simple. Even though Apple's R&D spending is large in pure dollar terms -- the company spent $11.6 billion in R&D during its fiscal year 2017, and that figure has been growing through fiscal 2018 (the current year) -- Apple's spending as a percentage of its revenue might be too low. Sacconaghi's analysis suggests that Apple should be spending more in the vicinity of 10% of its revenue on research and development, which is the source of the argument that Apple should be spending about twice as much Show less Read more
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