Apple Raising Prices to Offset Unit Sales Growth Decline Is a Red Flag [MSN Money]
Apple Inc. (AAPL)
Last apple inc. earnings: 4/30 04:30 pm
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Source: MSN Money
© Justin Sullivan/Getty Images Apple CEO Tim Cook delivers the keynote address during Apple WWDC on June 8, 2015 in San Francisco, California. During a session dominated by Apple, it seems appropriate to delve into the ever-changing moods of Tim Cook, its fearless leader. Load Error Since taking the helm from Steve Jobs, the quiet Alabamian has carefully fostered a new Apple. The company is less focused on innovation, and more consumed with profitability. That is not necessarily a bad thing, but is a warning sign for investors. The warning comes from Cook's reliance on financial engineering to keep the profit train at Apple on track. In the past, I have written about the share buybacks. These purchases, a financial engineering technique, have contributed mightily to Apple's near-$1 trillion valuation. Critics argue that money would have been better spent on research and development. While Samsung is building foldable devices, screens with embedded fingerpr
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