The Ratings Game: Here’s what could happen to Apple’s average selling prices in the next iPhone cycle [MarketWatch]
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Source: MarketWatch
Here’s what could happen to Apple’s average selling prices in the next iPhone cycle Apple Inc. has struggled to meet Wall Street’s expectations for iPhone units sales in recent quarters, but the company has surprised investors by getting consumers to pay ever more for its phones. The company’s strategy around its next iPhone launch will determine whether the trend continues. Morgan Stanley analyst Katy Huberty has weighed in on reports that Apple AAPL, +0.14% is going to give more attention to lower-cost phones when it releases its new iPhone this year, and she analyzed what such a strategy could mean for the company’s average selling prices . Read: Apple says big changes to the Stocks app are coming Huberty’s three “base case” scenarios assume that Apple unveils a 6.5” OLED model, starting at $999, a 5.8” OLED model, starting at $899, and an LCD-screen model. Apple currently charges $999 and up for its 5.8” iPhone X, the top model available today, so Huberty’s base case scenari
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