The Ratings Game: iPhone lines were shorter this year, though that might not mean much for Apple [MarketWatch]
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Source: MarketWatch
iPhone lines were shorter this year, though that might not mean much for Apple Waiting in line for an iPhone doesn’t seem to hold the allure it once did, but a dwindling band of analysts still camp out with Apple Inc.’s superfans and try to glean insight from their presence and preferences. Friday marked the first official day that Apple AAPL, -1.08% fans could buy the iPhone XS and XS Max and, judging from a few accounts, the lines outside Apple stores weren’t particularly spectacular. Whether that says much about demand for the two new models remains to be seen, as the practice of camping out for a new phone has trailed off in recent years amid the rising popularity of online ordering. “As a reminder, line size does not correlate to demand, but it’s fascinating that consumers continue to line up for the iPhone despite the availability of online preorders,” BTIG analyst Walt Piecyk wrote to preface his annual “gratuitous” roundup of iPhone lines. Don’t miss: Reviewers like Apple’s
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