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RPT-FOCUS-How China's ride-hailing giant Didi plans to challenge Uber in Mexico [Reuters (UK)]

APPLE (AAPL)  More Company Research Source: Reuters
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PDF RPT-FOCUS-How China's ride-hailing giant Didi plans to challenge Uber in Mexico | Reuters Reuters Staff 8 Min Read (Repeats for additional clients with no changes to text) By Julia Love and Heather Somerville MEXICO CITY/SAN FRANCISCO, March 19 (Reuters) - Working quietly from a shared office space in one of Mexico City’s trendiest neighborhoods, China’s ride-hailing giant Didi Chuxing is planning to hit its archrival Uber where it hurts. Mexico is one of Uber Technologies Inc’s most prized and profitable markets. The San Francisco firm boasts a near monopoly here, with seven million users in more than three dozen cities. Which is precisely why Didi wants to knock Uber from that comfortable perch. To learn how to conquer Uber, the Chinese firm is going straight to the source. It is poaching Uber employees for its Mexico management team. Didi employees are riding incognito with Uber drivers and chatting up passengers to pinpoint weaknesses, according to people familiar with its strateg [Read more]

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