Why YouTube’s Attempt at a New Music Service Will Fall Flat [Fortune]
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Source: Fortune
Last week, YouTube announced a new music streaming service—a revamped version of the existing YouTube Music . Launching Tuesday, the free, ad-supported version will remain in place, and there will be a Premium version with no ads for $9.99 per month. Google’s Play Music service will be phased out and its customers transferred over to YouTube Music. We predict it will struggle. It will not struggle because the service is bad—Google (GOOG) will do whatever is necessary to make it great. No doubt, it will have a tough time against well-entrenched competitors like Spotify (SPOT) , Apple (AAPL) Music, Amazon (AMZN) Music, and Tidal, but we don’t believe they will be the main cause of YouTube Music’s difficulties. After all, over a billion people already come to YouTube for their music needs every month, including a wealth of music videos and live performances beyond the officially released versions. The source of YouTube’s struggles will quite simply
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