Why Axon Enterprise Sees a Profitable Future [The Motley Fool]
AXON ENTERPRISES INC (AAXN)
Last axon enterprises inc earnings: 2/27 04:01 pm
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Source: The Motley Fool
Why Axon Enterprise Sees a Profitable Future Travis Hoium ( TMFFlushDraw Jun , 09 at :00PM Axon Enterprise NASDAQ:AAXN very profitable future for the company To boost profits, Axon has a number of new products and monetization strategies that will play out over the next few years. Here's how we'll probably see that future play out. Image source: Axon Enterprise. Subscriptions drive profitability Axon has always generated a high margin from TASER sales, often over 70%. But sales can be lumpy, and profits are unpredictable as a result. Body cameras helped begin a transition to a smoother subscription business because they were usually tied to the Evidence.com service that is billed monthly. Now Axon is offering complete bundles of tasers, body cameras, cloud services, and other products through subscriptions, partly because it's a convenient way for law enforcement agencies to purchase, and partly because it's extremely high margin. Management expects more than a 70% margin for every bu
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